Recover
& Rebuild

The brand’s reimagination came in two phases; the first was to regain stability by restructuring back-end integrations, the second was to redesign and rebuild the user journey.
The result is as functional
as it is beautiful, and
ensures a customer
experience that mirrors
the quality of the Nike
brand itself.

Recover
& Rebuild

The brand’s reimagination came in two phases; the first was to regain stability by restructuring back-end integrations, the second was to redesign and rebuild the user journey.
The result is as functional
as it is beautiful, and
ensures a customer
experience that mirrors
the quality of the Nike
brand itself.

Recover
& Rebuild

The brand’s reimagination came in two phases; the first was to regain stability by restructuring back-end integrations, the second was to redesign and rebuild the user journey.
The result is as functional
as it is beautiful, and
ensures a customer
experience that mirrors
the quality of the Nike
brand itself.

Recover
& Rebuild

The brand’s reimagination came in two phases; the first was to regain stability by restructuring back-end integrations, the second was to redesign and rebuild the user journey.
The result is as functional
as it is beautiful, and
ensures a customer
experience that mirrors
the quality of the Nike
brand itself.

Recover
& Rebuild

The brand’s reimagination came in two phases; the first was to regain stability by restructuring back-end integrations, the second was to redesign and rebuild the user journey.
The result is as functional
as it is beautiful, and
ensures a customer
experience that mirrors
the quality of the Nike
brand itself.

A Winning Formula

A combination of eWave’s unmatched experience of consumer behaviour, the class-leading scalability of the Magento platform and the unlimited commerce potential of the Nike store, the new application has taken a global brand to the next level.

A Winning Formula

A combination of eWave’s unmatched experience of consumer behaviour, the class-leading scalability of the Magento platform and the unlimited commerce potential of the Nike store, the new application has taken a global brand to the next level.

A Winning Formula

A combination of eWave’s unmatched experience of consumer behaviour, the class-leading scalability of the Magento platform and the unlimited commerce potential of the Nike store, the new application has taken a global brand to the next level.

A Winning Formula

A combination of eWave’s unmatched experience of consumer behaviour, the class-leading scalability of the Magento platform and the unlimited commerce potential of the Nike store, the new application has taken a global brand to the next level.

A Winning Formula

A combination of eWave’s unmatched experience of consumer behaviour, the class-leading scalability of the Magento platform and the unlimited commerce potential of the Nike store, the new application has taken a global brand to the next level.

Seamless User Journey

After identifying Nike’s existing user journey as a significant stumbling block, eWave undertook extensive research into Nike’s customer behaviour, and streamlined their category structure to ensure it was 100% optimised for navigation and conversion.

Faultless
Product Launches

Fixing a recurring issue of site downtime during Nike’s weekly product launches, eWave integrated a queueing function that guaranteed important order information was not lost and new products were made available to customers without frustrating page crashes.

Easy
Pre-Ordering

Once released for sale, the product is automatically picked for dispatch to customers who have pre-ordered. The fluidity of this process ensures customer satisfaction, and streamlines the workflows of site administrators.

Automated
Returns

Providing the customer with a quick and easy process for product returns is paramount to building trust and earning repeat customers. eWave developed integrations with fulfillment providers to enable Nike customers to book couriers & generate postage labels from within their account, ready for collection the next day.

Powered by Magento

Lightning fast and primed for globalisation. Find out how eWave can help you realise your brand’s commerce potential with Magento 2.

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Optimised Touchpoints

Considering the rapidly growing trend of customers accessing Nike products from mobile phones, a 100% optimised mobile experience was integral to the success of the new application. The fully responsive theme allows Nike customers to easily shop the brand whenever and wherever required.