Magento today announced that they been named a leader in Gartner’s 2017 Magic Quadrant for Digital Commerce report.
2017 is set to be a year of technology-driven marketing to enhance the customer experience. Technology presents an exciting opportunity for retailers to capture additional customer data and improving conversion rates.
Look back at the relationship between technology and marketing over the years and you’ll notice recurring patterns. As technology develops, so does consumer behaviour; as consumer behaviour changes, marketers adapt.
In an increasingly competitive eCommerce environment, order management is fast becoming the biggest differentiator between businesses
Consumers in 2017 have higher expectations of eCommerce and streamlined checkouts have considerable impact on the success of an online store.