BEAUTY: BoxyCharm
The Challenge
To develop a complete and personalised experience that could charm the ‘charmers’
BoxyCharm wanted to improve the journey for their customers (called ‘charmers’) by creating a more personalised, efficient and complete experience, ensuring that all aspects of the eCommerce journey were the best in the market.
As a rapidly growing business, BoxyCharm needed to streamline the customer journey by automating their processes and increasing the number of products available on their site, thus increasing the number of customers.